Your communications team spends a week publishing a run of related news posts for a benefits-enrollment push. When it is over, someone asks the fair question: did anyone read it, and did it change what people did? Until now, SharePoint could show you page views on each individual post and almost nothing about the push as a whole. You could see that a page got 400 views. You could not see whether the campaign worked.
Microsoft is closing that gap with Campaigns in SharePoint. It is a real improvement for the teams who can use it, and there is a licensing line that decides who those teams are.
What is Campaigns in SharePoint?
Campaigns in SharePoint lets communications teams group related SharePoint news posts into a single campaign and see analytics for that campaign as a whole, without leaving SharePoint. It brings Viva Amplify’s campaign management natively into the SharePoint news environment, so a team can organize an initiative and read its results in the same place they publish. It is rolling out worldwide from July to September 2026, reaching general availability in August (Microsoft 365 roadmap ID 568073), and it needs no admin action to appear.
Under the hood, a campaign is a native SharePoint object, held as a Campaigns list you will find under Site contents. You group the posts that belong to an initiative, and a campaign analytics dashboard shows how they performed together. You can also apply SharePoint audience targeting to the posts in a campaign, so the right announcements reach the right people. It is a lighter-weight option than building a full multi-channel campaign in the Viva Amplify app, meant for organizing and measuring news that already lives on your SharePoint site.
The catch: it needs Viva Amplify
Campaigns in SharePoint is available only to users licensed for Viva Amplify. If your organization does not license Amplify, the feature will not appear for your communications team, even though it lives inside SharePoint and needs no setup. That single line decides whether this post is describing a tool you can use or a tool you would have to buy into.
That matters because Amplify is a paid Viva add-on, so this is a licensed capability tucked inside a product most people assume is already included with Microsoft 365. Existing Amplify campaigns show up here, and new campaigns created in SharePoint sync back to Amplify analytics, so the two experiences are the same system rather than separate ones. Before you plan a comms-measurement strategy around this, confirm what your tenant actually licenses, because the whole feature sits behind that entitlement.
What problem it actually solves
It solves the measurement gap that has always sat under internal communications: a team could see how one page performed but never how a whole initiative performed. Grouping posts into a campaign produces a rollup, so you can read reach and engagement across the entire push rather than piecing it together one page at a time.
That gap is bigger than it sounds. Communications teams do not think in single posts. They run initiatives – a change rollout, an open-enrollment window – as a sequence of related posts over days or weeks. Measuring those posts individually tells you which pages got clicks, not whether the message moved. Campaign-level analytics is the view that has been missing, and for a team that publishes deliberately, it is the difference between guessing and knowing.
What you can and cannot do without Amplify
Without Viva Amplify, native SharePoint still gives you per-page view analytics and audience targeting, but not the campaign-level rollup. You can approximate a campaign view by collecting related posts on a landing page or a news hub, or by maintaining a view by hand, but you will not get the automatic campaign dashboard that groups the numbers for you.
For the many organizations that do not license Amplify, that is the honest picture. Audience targeting gets the right post in front of the right region, department, or role, though it is genuine configuration work rather than a switch. Per-page analytics tells you how each post did. What is missing is the layer that reads a set of posts as one campaign. So the real question is a buy-versus-build one: is campaign-level measurement worth adding Amplify, or can your team live with per-page numbers and a manual rollup for the few initiatives that need it. For most mid-market comms teams running a handful of real campaigns a year, that answer is not automatic, and it is worth working out before a license renewal rather than after.
The discipline that makes campaign analytics worth having
Campaign analytics only means something when your campaigns are real. If every one-off announcement gets wrapped as a campaign, you end up with campaign sprawl and a dashboard full of numbers that measure noise. The value comes from reserving campaigns for genuine multi-post initiatives that have a defined audience and a goal you can actually check the results against.
This is where a measurement tool stops being able to help you. Better analytics does not fix a comms strategy. If your news goes out scattered, unowned, and unmeasured against any goal, campaign reporting will simply tell you more precisely that it is not landing. The work that makes the feature pay off is the unglamorous part: deciding what counts as a campaign, who owns it, what it is trying to achieve, and how you will read the numbers afterward. That publishing discipline is the same one behind healthy SharePoint page governance, where news has owners, review dates, and a reason to exist. Put that in place and the analytics become useful. Skip it and they become decoration.
Where this fits your intranet
Campaigns in SharePoint is a measurement layer on top of a working intranet, not a substitute for one. It measures news. It does not produce good news, a clear audience, or a healthy publishing model. If the news on your intranet is stale, unowned, or scattered across sites, campaign analytics will measure that problem rather than solve it.
So the feature earns its place for organizations that already run a disciplined news operation – a home site people actually visit, audience targeting configured, page ownership defined. For those teams, it closes a real gap they have felt for years. For teams whose intranet and news model still needs structure, the analytics arrive before the thing worth measuring exists. If your news operation is the part that needs work first, that is the foundation that makes any of this measurement worthwhile, and it is where a SharePoint intranet engagement tends to start.
Frequently asked questions
What is Campaigns in SharePoint?
Campaigns in SharePoint is a capability that lets communications teams group related SharePoint news posts into a campaign and view analytics for the whole campaign inside SharePoint. It brings Viva Amplify’s campaign management natively into SharePoint news sites and is reaching general availability in August 2026.
Do you need Viva Amplify for Campaigns in SharePoint?
Yes. Campaigns in SharePoint is available only to users licensed for Viva Amplify. Without an Amplify license, the feature does not appear, even though it lives inside SharePoint. Confirm your tenant’s Viva licensing before planning a comms-measurement strategy around it.
What analytics does Campaigns in SharePoint provide?
It provides campaign-level analytics, showing how a group of related news posts performed together rather than page by page. The dashboard is available inside SharePoint, and campaigns created there sync back to Viva Amplify analytics. You can also apply SharePoint audience targeting to the posts in a campaign.
Can you measure SharePoint news without Viva Amplify?
You can measure individual news pages with native SharePoint page analytics and control who sees them with audience targeting, but you cannot generate an automatic campaign-level rollup. Without Amplify, grouping posts into a measurable campaign means a manual workaround like a landing page or a maintained view.
When is Campaigns in SharePoint available?
Campaigns in SharePoint is rolling out worldwide from July to September 2026 and reaching general availability in August 2026 (Microsoft 365 roadmap ID 568073). It requires no admin action to appear for organizations with Viva Amplify licensing.
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